Now more than ever, limited budgets can deliver a richer viewing experience for fans on par with traditional broadcasting solutions, and as a result, improve monetization opportunities.” “Progressive sports leagues and broadcasters who use Pixellot to automate their sports production like the Football Association of Ireland, The Israel Basketball Association, and others can now add automated live graphics, real-time data integrations and advertising to their sport broadcasts. ![]() “It is great to be able to partner with Pixellot to provide their customers with automated, TV-quality live graphics,” said Luke McCoy, LIGR’s Co-founder and CEO. Together with Pixellot’s production and multi-featured OTT distribution, leagues and clubs can now engage fans and monetize live streams at a whole new level. Little to no customization is required making it scalable and cost-effective. The solution uses professional-quality graphic overlays and templates that are integrated automatically into the game. COVID-19 may well have changed the way we watch football forever.LIGR’s platform powers TV-quality, data-rich, and automated live sports graphics which compliments Pixellot’s market-leading AI-automated sports production solution. Leagues which begin to live stream as a result of the pandemic may well see it as the future even after coronavirus is all over. " The quality of the Pixellot video is unparalleled," Celtic's Head of Analysis Craig Dunbar says.Įven though the pandemic has led to very different times for people and businesses alike, one positive to take away from it is the increase in live streaming. Pixellot currently work with clubs such as Real Sociedad, Celtic and Benfica, major television companies such as ESPN and football competitions like the Mexican and Scottish league.įor clubs, the technology is fantastic as the tactical camera view also lets coaches analyse team performances perfectly. The company was founded in 2013 by Gal Oz and its aim is to keep on growing. Pixellot produces and streams approximately 80,000 live matches monthly from all over the world and there is not a single camera operator. The Polish third tier are broadcasting 100 games through OTT's thanks to Pixellot this season and more than 250 are planned for next term. ![]() Live streaming is the perfect alternative. The technology permits leagues even on low budgets to broadcast their content online and allow people to watch on the go on their laptops or smartphones, for example.Īs most smaller competitions depend on largely on gate money, the lack of fans present has meant clubs in these leagues have been forced to look at other ways to broadcast their content and make money. It works even in poor lighting and streams even with low bandwidth. Pixellot not only moves the camera around, but it also includes a scoreboard, number of minutes gone and team names, just like when you watch the game on the television. ![]() Pixellot uses Artificial Intelligence in a camera to track the ball, which means a human does not have to be paid to move it around. However, Pixellot allows matches to be broadcast without the need for cameramen, producers and other key people who are required to make a broadcast possible. Live streaming has become more common in recent years, but there has always been one problem, operating costs. While the major leagues have managed to broadcast all their matches on television, the smaller clubs and leagues have turned to other technologies to allow fans to watch their games. Most football fans prefer watching their team live at the ground, but COVID-19 has seen spectators barred from stadia in most countries for at least 12 months.
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